The Stelvio Pass, a road for the adventurous only, inspired the Wall Street Journal Custom Studios team to collaborate with Alfa Romeo. 57 tight turns, 75km long, and 2757m above sea level – Discover the Alfa Romeo brand pillars: tradition, passion, style, and grace through a video series featuring four ambitious artists. The design is directly inspired by the curves and movement both in the Stelvio Pass itself as well as the motions of dancers and painters alike.
Studio — Wall Street Journal Custom Studios
Creative Direction — Dave Lennon and Nam Le
Art Direction + Design — Nakiska Shaikh
Client — Alfa Romeo